by admin | Jun 13, 2019 | Volume 6 /2019, Issue 1
Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values Yasir Ali Soomro* King AbdulAziz University, Jeddah, Saudi Arabia* Abstract: The main purpose of this research was to find the moderation effect...
by admin | May 13, 2019 | Volume 6 /2019, Issue 1
Relationship Marketing and Customer Loyalty: Experience from Banking Industry of Bangladesh Mahamudul Hasan* Patuakhali Science and Technology University* Abstract: The study aims to investigate the impact of Relationship Marketing practices on customer loyalty of...
by admin | Apr 13, 2019 | Volume 6 /2019, Issue 1
Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values Yasir Ali Soomro* King AbdulAziz University, Jeddah, Saudi Arabia* Abstract: The main purpose of this research was to find the moderation effect...
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